Computer Scientist and Bachelor of Science in Computer Engineering, Entrepreneur, Creative Visionary and Humanist Technologist.
I firmly believe that Technology has to be always at the service of Human Being, to be it useful, easy and affordable. In the near future, Technology, Mind and Body will be one (Internet of Beings).
I have a multidisciplinar profile. Hybrid between Marketing, Business, Design, Communication and Technology.
But what I love over all things is the imagination. My personal slogan is: “Dreaming what could be and working to make it happens”. It is fortunate to imagine the future and know you can do it.
Since 1998 I have worked in Technology Development Companies and Interactive Digital Communication Agencies.
Some of them are DoubleYou Barcelona, Wysiwyg / Razorfish Madrid and Mccann World Group, where I have served as Creative Director of Technology. I had the pleasure of working with Daniel Solana DoubleYou, for brands including Seat, Audi, Argal, Philips and Camper, and especially Oscar Hormigos and all fellow of Wyswiyg and Mccann Zentropy, a company of which I was a founding partner and where I worked for big brands like Coca-Cola, Microsoft, Telefonica, Volkswagen, Opel, Endesa, BBVA and Banco Santander.
Entrepreneur, CEO and Founder of Wecolab: Mobile & Web Agency and Laboratory of Technology Innovation for Digital Business Models.
Chasing my entrepreneurial vocation, in 2008 I founded Wecolab as a Crowdsourcing Agency. Since then I have conceptualized, directed and developed projects as ‘Happing Map’ to Coca-Cola, the first Social geolocation platform in Spain, ‘Open Sounds Map’ for the city of New Orleans, ‘DermoMap’ for the Laboratories Galderma (along to WakeApp), ‘I Need Spain’ for the Spain Brand with the Institution SEGITTUR, or ‘VodafoneMeet’ with Vodafone Europe. Now, I work as responsible for the Creative Technological Management of Projects, Technology Consultancy, User Experience, and I lead the Research Area about Technology Trends applied to Marketing and Digital Business Development.
For the past 6 years I am very specialized in Geolocation Projects and Social Mobile Communities (SoLoMo).
With special focus on Augmented Reality and Wearable Technology. One of my most significant projects of Augmented Reality is ‘Extrabold’ for SerialCut Studio & Machina MIDI Jacket, the first Wearable Machine that integrates Fashion Design with Technology.